Explanatory videos

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An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company's product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.

What Type of Explainer Video Should You Make

In order to create your own explainer video, you first need to decide what type of explainer you want to create. Most explainer videos fall into one of three major categories.

Animated Explainer Video: The most popular option, animated explainer videos are used most often because of their visual nature and relative ease to create – no extensive productions required. Because of the educational format of an explainer video, animated explainer videos tend to be more visually interesting than a man standing in a room talking.

Animated explainer videos range in style and function, but some popular styles include: Infographic, Chalkboard, Product Simulation, Character - Driven, Motion graphic

How do I create explainer videos

An explainer video follows the same three-step production process that any video production would.

Pre-production: This is when you come up with your concept, write your script, gather your crew or partner with a video production agency, and plan your shoot or animation.

Production: This is where you begin animating or start shooting your explainer video. Post-production: This is where you edit everything together, record your voiceover, and overlay any music or additional sound effects.

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